The “Coin Flooring” aesthetic is a by-product of modern rubber and plastic industries innovative design. With the evolution of rubber and vinyl floors, the need to add designs and textures to otherwise smooth surfaces became necessary. The coin floor design is not just an aesthetic preference, it also serves functional needs. The rubber coin flooring adds traction-enhancing surface textures to an otherwise smooth floor, increasing grip and making the floors non-slip. In addition, when coin pattern flooring is made out of rubber or plastics, it fits the mid-century modern design. It is sleek, smooth, and has a space age feel. Last but not least, the vinyl and rubber coin flooring, are affordable, which makes for a product marketable to vast audiences. This makes coin floor products even more perfect for modern space.

Author Cara Greenberg coined the phrase "midcentury modern" as the title for her 1984 book, Midcentury Modern: Furniture of the 1950s. A New York Times review of the book acknowledged that Greenberg hit on a trend. "Some love it and others simply can't stand it, but there is no denying that the 50's are back in vogue again. The book was an immediate hit, selling more than 100,000 copies, and once "midcentury modern" entered the lexicon, the phrase was quickly adopted by both the design world and the mainstream.

Mid-Century modernism is all about texture and matte finishes. For example – tile: shiny glass tiles are OK in small doses, like a backsplash, but matte glazed tiles look classic and timeless. Paint – use matte or eggshell if possible. Mid-century modernism combined the new modern industrial capabilities of America’s factories with that of what was considered avantgarde or space age design. In the 1950’s Coin rubber flooring was considered bold, stylish, affordable, easy to clean, easy to replace and of course modern. Vinyl and rubber coin flooring was one amongst a group of products which was forward looking and a by-product of America’s industrial success.

Why does midcentury modern continue to be popular? Mid-century modern designs sit very well in contemporary homes and interiors—they still feel fresh today, they still feel modern. In the case of coin pattern flooring, it still serves the same functional needs that made it successful during the Cold War! Most importantly, rubber coin floor products are affordable. This makes for a product that has mass market appeal. When compared to other floor types, coin flooring is inexpensive and has continued to has become less expensive over time. New methods of construction and new materials such as plastic dramatically influenced later Mid-Century Modern designers. Plastic was used for its own qualities rather than to imitate wooden furniture. New materials opened possibility for a vast range of color, including colors from neutral to bold, and graphic use of black and white. And since coin pattern flooring is produced by industry, there are many color and gloss options to choose from. For example, Rubber-Cals’s Coin-Grip flooring is available in 8 different colors and 4 different materials off the shelf.

Coin flooring also matches the distinguishing features of Cara Greenberg’s midcentury modern." The distinguishing features of this style consist of a classic, understated look, and clean lines with minimal fuss.

Functionality is important, as form follows function. Coin flooring is easy to install, which makes for a less expensive project. Rubber-Cal’s Coin-Grip flooring can be purchased in any length up to 50 continuous feet. This makes for very little fabrication that is needed at the time of an installing the coin floors, and very little loss in materials since the cuts are made by the vendor. Moreover, coin flooring is easy to clean. This makes for a surface that can be used commercially. Commercial applications require smooth floors that are easy to clean so as to reduce maintenance costs. Uncluttered and sleek lines with geometric forms are a hallmark of the midcentury design. Coin pattern flooring is geometric and has minimal ornamentation.

Rubber was initially molded or extruded for industry with a smooth design. Since rubber was industrialized during World War II, it was mostly used by the military for the war efforts. Hoses, gasketing, seals, and curtains did not require style or panache. Rubber is a resilient workhorse that serves as a protective surface, generally between two harder metalized components. Rubber’s role has always been as an affordable, durable component that protects two parts that are coming together. Vinyl of rubber coin floor products also act in the same way. When installed in hospitals, elevators, gyms and workshops, they are expected to protect the subfloors from heavy abusive conditions above. This makes coin flooring, a resilient protective floor with a protective functionality.